First Choice Business Brokers: Guiding Entrepreneurs Into Their Next Chapter

by Kristen Gunner

BAY COUNTY, FL - Selling the company they’ve spent years building can be overwhelming for many business owners. However, for Natalie Kessler, the experience sparked a passion and a commitment to ensuring her clients' success.
Natalie gained an appreciation for entrepreneurship by growing up immersed in it. Her family’s dinner conversations often included discussions about innovations and strategies for the family business. Even their vacation photos included pictures of signs and billboards, demonstrating her family’s commitment to their work.
Natalie moved from Ohio to Panama City Beach in 2013 to help grow her family’s billboard business. She spent the next seven years running the operations until they sold the company in 2020. After that, she focused on helping her family sell their Ohio-based business, which was finalized three years later.
Working with a broker throughout those transactions showed Natalie how life-changing the process can be when you have the right person to guide you. This realization inspired her to pursue a career as a business broker full-time.
In February, Natalie opened First Choice Business Brokers of Northwest Florida (FCBB), an independently owned franchise of First Choice Business Brokers. FCBB serves a wide range of businesses and industries, from small shops to multimillion-dollar enterprises. Their services include complimentary business valuations, buyer representation, mergers and acquisitions, and custom business searches.
Earlier this year, Natalie officially opened the doors to First Choice Business Brokers of Northwest Florida. Based in Panama City Beach, her office serves a wide range of businesses, from small businesses to multimillion-dollar enterprises.
Thanks to her background in marketing and advertising, including working at Lamar Advertising and working one-on-one with small business owners, Natalie brings more than just technical know-how to the table. She truly understands the weight of buying and selling a business. Her passion is about helping people achieve their dreams.
Whether you’re ready to retire, spend more time with your family, or become your own boss, the FCBB team is ready to guide you through every step of the sale with professionalism, discretion, and integrity. 
To learn more about First Choice Business Brokers of NW Florida or schedule a free business valuation, visit https://panamacitybeach.fcbb.com or stop by their office at 415 Richard Jackson Blvd, Ste 201, Panama City Beach, FL 32407.